Monthly Archives May 2018

Sequential marketing with social content (or WHY YOUR MUSIC VIDEOS AREN’T WORKING!)

Is the future of music videos vertical and short? Maybe at first. No, I’m not describing a graph. What I mean is: quick videos that are shot with the camera held upright (not in landscape) — that’s the key to introducing your music to new “cold” audiences on social platforms. Sequential marketing is about easy …

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Making a music career from Pandora plays

Music with a clear purpose + talent + Pandora = Paul Cardall’s independent success. I just got back from the Music Biz Conference in Nashville where I recorded an episode of the DIY Musician Podcast in front of a live audience, co-hosted a session about Star Wars — I promise it was relevant to the …

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How to use your merch to engage your fans

Five things you can do with merch to deepen your relationship with your audience. This article was written by Vanessa A. Ferrer, founder and CEO of Merch Cat. “Fan engagement” and “direct-to-fan” are hot topics these days because it’s finally come to light that fans are the real gatekeepers in the music business. And by …

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Ready to launch your next music project? Do these 4 things FIRST

The right way to plan for your next album, single, or video release. Chances are you have a big music project you’re working on now, right? Maybe it’s as small as a new song, or as grand as a full-production music video with a team of 100 people backing you up. No matter how big …

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So you got on a playlist. Now what?

7 simple ways of turning a current playlist placement into longer-term streaming activity. Yes, you want to get your songs onto playlists. But once you’ve landed a placement, it’s important not to fumble the opportunity. Being discovered by followers of a playlist is not the entire end-game. You also want to use a playlist placement: …

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How to design eye-catching album cover artwork: the good, the bad, and the blurry

Cover artwork DOs and DON’Ts for your next album or single. In this episode of the DIY Musician Live, I speak with CD Baby’s Josh Coyle and Crystal Lemons about how to design eye-catching cover artwork, and we take a look at some examples of both good and bad cover design. Before you hire a …

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10 things you should do as soon as you sign up new music for distribution

Getting the most from your music distribution. There’s more to getting your music out there than simply pressing the “finalize” button in your CD Baby dashboard. And there’s a big difference between releasing a new song or album and having that music actually make an impact. Here are ten things you should do as soon …

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Your Instagram stories can now link to Spotify

How to post a link to your music on Spotify as an Instagram Story. Two days ago I was wishing there was an easy way to post links to my music on Spotify from within my Instagram stories. Yesterday Spotify announced you can now share links to any music on Spotify as an Instagram Story! …

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