Monthly Archives June 2018

20 years of changing the game

The music industry has changed a lot in the last two decades. So has CD Baby. And we’re not slowing down. When CD Baby began, major-label industry types were still calling most of the shots in the music biz. Twenty years later, artists are building careers on their own terms, and CD Baby is paying …

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How to NOT lose your voice on tour!

“So, did you lose your voice on tour?!” My music-store-owner friend, a passionate music enthusiast, was excitedly grilling me about my thirteen-night Northeast tour last August. The answer was an emphatic NO! I had not lost my voice at all; in fact, I came back feeling more vocally healthy than ever after singing for thirteen …

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New monetization features for mid-sized YouTube channels

Three new ways to get more from your YouTube channel. The big news at VidCon this year: YouTube announced three new features that will help channels with active subscribers make more money and drive more video engagement. 1. Merch sales Any US-based channel with more than 10k subscribers can start selling merch to their fans …

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Musicians: Post your long-form vertical videos on Instagram’s IGTV!

Instagram’s IGTV now allows musicians to post long vertical videos. Musicians, now you can share your FULL music videos on Instagram… as long as they’re VERTICAL. Vertical — as in, skinny. Not widescreen/landscape. Ya know: VERTICAL — the way most people view their phones. Vertical music videos. Vertical lyrics videos. Vertical live-streams. Vertical absurdity. Create …

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How to write a perfect welcome email (and why it matters)

Email marketing for musicians: What makes a good welcome email? A welcome email is the message that you set your email program to send out automatically as soon as a new fan subscribes to your list. It is one of THE most highly opened emails. Average email-list open rates are between 15% and 25%, while …

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Facebook etiquette for live music fans and musicians

The 8 rules for sharing live-music content on Facebook. Performing musicians rely on social media to connect with their audience, and fans love that kind of direct communication with artists—it’s a mutually beneficial relationship. But as with most aspects of human social interaction, things can get…awkward on social media. People can be insensitive and even …

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Get 13 months of web hosting AND unlimited music distribution for $149

HostBaby’s Summer Sale is all about getting $260 worth of website hosting for $149 and releasing UNLIMITED music while you’re at it. HostBaby’s Summer Sale has arrived‚ and you don’t want to miss your chance to get a year of website hosting for way below our normal price. Savings for both new and existing HostBaby …

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What to do if your artist name is similar to another band name (Trademark 101 for Musicians)

Trademark Woes: When two bands have the same name!!!!! This article was written by Katelyn Kindberg. It should not be taken as legal advice. For help with your trademark concerns, please consult with your lawyer. Here’s an actual band-name scenario that a reader of this blog asked us about: What if there’s a slightly older, …

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“10 data points every musician should check daily” (The DIY Musician Live)

Navigating the numbers and dashboards that will have an impact on your music’s reach. We’re musicians, not data analysts. But making a daily or (at least) weekly habit of checking data can help your music reach a bigger audience. Which analytics matter most? Where can you find that info? And what should you do with …

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Do a “pre-add” (pre-save) for your new album on Apple Music

Apple Music now has the equivalent of pre-saves, and CD Baby will help you easily launch a “pre-add” campaign! Apple Music recently announced a pre-save feature (which they’re calling “pre-add”). They say: Any album that is available for pre-order in iTunes with at least one instant gratification track will be available to listeners to pre-add …

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