Monthly Archives September 2018

Dear musician, we need to talk about your welcome email…

Are you getting the most out of your music marketing emails, welcome stream, and other automated sequences? In the above video, Cheryl B. Engelhardt and I talk about how musicians should be using email to take their fans on a journey. Cheryl has been a goldmine when it comes to email marketing tips over the …

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Becoming a full-time musician: How one artist took the leap

Going pro. Quitting the day job. Taking the plunge. Living the dream. A year ago, Laini Marenick (of the band Laini and the Wildfire) quit her day job and became a professional musician. Like the first year of any new business endeavor, there were many ups and downs. Laini was kind enough to answer questions …

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Here’s what REALLY holds most musicians back from success

How to Turn Your Pain Into Art. The band Icon for Hire got signed. They went on a giant tour. They went bankrupt. They went indie. Then they crowdfunded, asking for a little, but receiving a LOT. Because their fans are hard core. When singer Ariel Bloomer realized that a lot of her audience struggled with …

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We’re GOING LIVE on Facebook to critique your music marketing emails (with guest Cheryl B. Engelhardt)

Want feedback on your music marketing emails, welcome stream, or other automated sequences? You’re in luck. On Wednesday, September 19th at 2pm EST (11am PST) Cheryl B. Engelhardt and I will be talking about email marketing for musicians on Facebook Live. Cheryl has been a goldmine when it comes to email marketing tips over the …

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Your music on vinyl: ENTER TO WIN a pressing of 300 custom records!

Win over $3,700 in audiophile prizes from Disc Makers and Crosley. Disc Makers and Crosley are teaming up on a pretty cool sweepstakes for musicians that want to offer one of their albums on vinyl. The grand prize winner gets: 300 150-gram 12″ custom Vinyl records | $2,600 value Vinyl mastering from The SoundLAB (10-track …

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Three ways you should THINK DIFFERENTLY about releasing your music

How independent artists can take advantage of new paradigms in the music biz. Many musicians today are stuck with 20th-century habits, sweating over ten songs for two years, releasing an album, touring it for another year. Repeat. That’s understandable. It’s the way things got done forever, and many major label artists are still releasing and …

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Email Automation: The Basic Stuff Musicians Need To Know

Why you should automate emails so your music fans are taken on a journey. SUBMIT YOUR AUTOMATED EMAILS FOR CRITIQUE! On Wednesday, September 19th at 2pm EST, Cheryl B. Engelhardt and CD Baby’s Chris Robley will be discussing email for musicians live on Facebook, and they want to take a look at YOUR automated emails …

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The three components of Lean Music Methodology, a smarter way to move your music career forward

The following excerpt from my new book Hacking Music: The Music Business Model Canvas delves into the concept of Lean Music Methodology, an accelerated process by which an artist tests how audiences might react to something the artist creates. This methodology helps artists learn and grow much more quickly than they would without it. To …

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LAST CHANCE: $35 standard album distribution ends September 13!

Time is running out to save big on worldwide music distribution. Earlier this year, as a way of celebrating our 20th anniversary, we returned to our original 1998 prices. That deal is soon drawing to a close. Through September 13, 2018, you can still get $35 Standard album distribution from CD Baby by using the …

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The DIY Musician Conference 2018 at a glance: Musicians helping musicians

A quick recap of three amazing days in Nashville with the DIY musician community. The DIY Musician Conference — which happened between August 24-26 in Nashville, Tennessee — is an impossible event to summarize, but I’ll try all the same: Dozens of educational sessions over three days Easy networking with top music brands such as …

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