Monthly Archives December 2018

How do you decide WHERE to promote your music?

The five most important factors when considering social and ad platforms for your music promotion. You want more people to hear your music. But how? PR is expensive. Radio promotion is costly too. Playlist promotion? Yeah, add that to your growing list of big-ticket promo campaigns. Now you’re broke with no guarantee of results. On …

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Why you can’t afford to get your music metadata wrong

What is music metadata? Metadata is “data about data” — information about information. In the digital music world, it’s the data that accompanies your songs and albums. Today there are (at least) two GIANT reasons why you need to have COMPLETE and CORRECT metadata for all your music online. First, metadata helps build a digital …

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20 quick things you should do for your music before the end of 2018 (upcoming FB Live)

Your homework for the holidays. If you find yourself with some downtime this December, we’d like to suggest a few simple things that can make a big difference for your music in 2019. Make sure your music is ready for the new year. At 2pm EST (11am PST) on Wednesday, December 12th, I’ll be talking …

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5 things most musicians are missing on their Facebook page

People will only visit your Facebook page ONCE! Your fans are never going to check your Facebook page again after that first visit. It’s just not how Facebook works. They’ll see your stuff in their feed, or they won’t. I mean, think about your favorite artists. How often do you check THEIR Facebook pages? I …

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7 ways to sell more “merch” at your gigs

Do you sell stuff at your gigs? Me too. After experiencing a slump in sales over the last few years, I’ve recently changed my “pitch” a bit and added a few more items to the table, and things are looking . . . Up! I thought I’d share what I’ve been doing, and I’d love to …

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