‘Tis the season to give the gift of great independent music, including YOUR music!
And here’s a sweet holiday treat for your fans and loved ones: When they purchase 3 or more CDs or vinyl records from CD Baby — now through the holidays — we’ll ship them all for a penny!
5 CDs? 1 cent shipping. 20 CDs? 1 cent shipping! (You get the idea.)
This will NOT affect what you make from your CD sales, nor alter the pricing you have set.
Your fans save. You make the same amount. This is coming completely out of our pocket. We just want to do what we can to help you sell more CDs this season!
How can you prepare?
1. Watch for our restock emails.
We keep a close eye on your inventory here. If we’re running low on CDs or vinyl, we’ll email you right away and ask for more. You can also check your sales and inventory data within your CD Baby dashboard.
2. Review your CD pricing.
This is a great time sell more by reducing your sale price, or even using our percentage discount to offer a two-for-one deal. Want to go further? Add or increase a wholesale discount and capture more sales this season through our physical distribution network.
3. Update your album notes and style description.
It’s time to make your release as enticing as possible! Head into your member dashboard and click “edit” to adjust or completely revise these sections for each title.
4. Still using 30-second clips? Consider full streaming.
Streaming full versions of your songs will give potential buyers a much better idea of what your album sounds like. You can make those adjustments from the album/song edit menu in your account. Log in HERE.
5. Maybe most important: Email your fans and let them know!
Send an email letting your audience know about this shipping deal, and that the purchase of a CD or vinyl record through CD Baby goes a lot further to support your music than a stream or download.
We’ve made it simple. Just copy and paste this text for your next email campaign:
Subject: Get 1¢ shipping when you buy 3 of my CDs (or vinyl) on CD Baby
Still trying to find the perfect gift for the music-lover in your life? I wanted to let you know that CD Baby is charging only 1¢ for shipping when you purchase any three (or more) CDs or vinyl records throughout the holiday season. That’s ONE PENNY for shipping, no matter WHERE you live. Both standard domestic and international shipping are one cent!
You can find my music right here: [paste a link to your artist or album page on store.cdbaby.com]
Here’s to a music-filled holiday season.
Hopefully our one-cent holiday shipping deal gives your music promo efforts a little more ooomph this Christmas season.
If you’re looking for some other Holiday promo tips, check out “12 ways to make more money from your music this holiday season.“