Instagram now has a short-form video feature similar to TikTok called Instagram Reels, which lives right there within the existing Instagram app. You’re going to want your songs to be there so people can record 15-second “Reels” set to your music.
CD Baby makes it simple to get your music on Instagram Reels. It’s included with all our distribution as part of our Social Video Monetization service. If we’ve already delivered your music too Instagram for use in Stories, it will be available in Instagram Reels automatically.
Why is Instagram Reels important for musicians?
In many ways, Instagram Reels functions just like the wildly popular TikTok… and that’s a good thing for artists. Why reinvent the wheel when you can add one to the already powerful and speedy Instagram wagon?
The content you’ll see on Instagram Reels is a lot like stuff on TikTok (think dance contests, lip-syncing, pranks, tutorials, and unique 15-second music videos), and the video creation tools are similar to TikTok too.
And for the first time on Instagram, your content can be “unconnected” — meaning that no matter how big or small your audience is, the stuff you create CAN reach beyond your existing followers to hundreds of millions of Instagram users, based solely on engagement.
Perhaps more important though is that “user-generated content,” a fancy term for videos other people create using your music, can reach new fans via the same algorithmic processes. All your Reels content will link back to your music catalog or Instagram profile!
Where do Instagram Reels appear?
One of the coolest things about this new short-form video tool is that your Reels can be posted to your normal Instagram feed, to your Stories, AND archived on a profile tab, similar to how your IGTV videos are grouped together. That means your audience can discover your Reels in multiple ways, and potential fans could see your content surfaced algorithmically in the Explore grid.
Instagram is now a place for ALL your visual content
With the addition of short-form video creation tools and algorithmic surfacing of Reels, Instagram is now a place to put ALL your visual content:
- Short-form video (Reels)
- Longer videos (IGTV)
- Pics and carousels
- Temporary stuff (Stories)
- Permanent stuff (Profile)
- Video ads
- And more
But, as I said above, part of what makes Instagram Reels so powerful is the way that OTHER people respond to your work, creating their own content using your songs.
So, how do you make sure your music is available for them in Instagram Reels? Simple, CD Baby will send your songs to Instagram for use in Reels AND Stories as part of our Social Video Monetization service, which is included with distribution. Be sure you’re opted in!