We do too. That’s why we’re really excited to announce the launch of a new Interactive Ads format within Show.co’s Ad Builder tool. It’s the easiest way to build your audience online.
You can now instantly turn any Spotify track or YouTube video into an eye-catching, interactive ad that can be played right then and there without the person having to leave the site they’re on. The ads will be targeted at music fans who visit websites related to your genre, so you know they’re the right audience.
These ads look great and are simple to build (we do most of the work). Since we assist you in targeting your audience based on genre and outlet, Interactive Ads are also really easy to launch. Best of all, our early testing has shown they often get four times more results than a traditional, static banner ad — so you get more engagement for less money.
Why should you advertise your music online?
More music is being made and released than ever before. Competition is fierce. That means very few people will take notice of your music just because you’ve made it! You need to do SOMETHING ELSE to:
- Get seen
- Capture attention
- Drive results
All the usual promo efforts apply here, from a big publicity or playlist campaign all the way down to playing a show (remember those?) in front of people who’ve never seen you.
Advertising can play an important part in that mix. It can also serve multiple functions along the listener’s journey, helping you create a “halo effect” with your music. Your interactive ad can be an introduction, something that reinforces awareness, or even the final nudge towards “conversion” (where someone takes the action you want: listening, subscribing, following on Spotify, etc.)
Of course we all hope everyone converts, but that’s not how advertising (or humans) work. Sometimes we have to see something over and over again before we care. The power of online advertising isn’t just in the clicks, but in the reach and impressions you gather along the way.
How do Interactive Ads stack up against other forms of advertising?
We’ll go deeper into results and best-practices in future DIY Musician articles and podcast episodes, but I’ll just give you a quick example from some of my own recent testing.
I ran a couple Interactive Ad campaigns through Show.co at the same time as running a 15-second video ad on Instagram Stories via the Facebook ads platform. If any of the advertising lingo below is confusing, I’ll say: I got better results with Show.co.
First, my Show.co campaign variations had a Spotify player, a YouTube player, and either drove clicks to my Spotify profile or to a secret page on my website with content related to the song.
The CTR (“click-through-rate,” which is the percentage of people who clicked the ad) for global audiences were similar, and at a similar cost, when compared to Instagram Stories. For narrower audiences like English-speaking and EU countries, Show.co gave me cheaper results.
But here’s the real difference.
The Instagram Stories video was a dark/ghosted post, meaning it doesn’t “stack” engagement because the only people who see it are the ad audiences. It’s not doing anything else besides… advertising.
But with Show.co’s Interactive Ads, the content of my ad was a monetized Spotify or YouTube player, meaning views and streams WITHIN the ad counted towards totals and drove revenue.
Next, not all clicks are created equal. I found that many of the clicks on my Instagram Stories ads didn’t correlate to increased stream counts, Spotify followers, or growing audiences in certain territories.
However, with the Show.co ads driving traffic to my own website, not only were the ads themselves counting towards streams/views, but the people who ended up on my website were immediately “pixeled” (in case I want to hit them up later via FB ads platform) AND I noticed an increase in email subscribers being driven by a popup on the webpage.
The results I got through Show.co had a fuller, more tangible effect.
Here’s how easy it is to create an Interactive Ad for your music:
- First, go to Show.co’s Ad Builder tool and create an “Interactive Ad.”
- Next, drop in the URL to one of your YouTube videos, or a track on Spotify, Apple Music, or Soundcloud.
- Tell us where you want people to GO when they click on your ad.
- Then, customize your ad and preview how it looks in real-time!
- Lastly, choose where you want your ad to appear, set your budget, and launch your music into the world!
With Ad Builder, it now takes less than five minutes to create an interactive ad that will reach real music fans online. All you need is a link to your song on Spotify or YouTube, and we’ll do the rest.
Grow your audience today!