Marketing tagged posts

12 ways to make the most money from your music this holiday season

The 12 ways of Christmas (music promotion). Can you believe it? The holidays are almost upon us, which is good news for your music. 20% of industry-wide music sales take place in the last six weeks of the year, and 30% of all sales on CD Baby happen during that same period. Get prepped now …

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Why a FOLLOW is more powerful than a PRE-SAVE on Spotify

What should your top priority be when promoting new music on Spotify? There are many ways to skin a cat, as they say. (Who are they, and why are they skinning cats? I have no idea.) When it comes to promoting your music on Spotify, you have several cool options within Show.co, the suite of …

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How to premiere a new video on YouTube

YouTube launches a “premiere” feature so your viewers can watch a video together the moment it’s published. Weeks ago, Facebook announced that they’d made their scheduled video premiere feature available to all pages. YouTube quickly followed suit by adding a premiere feature of their own, though it’s only available to select creators for now. https://youtu.be/Wbi_Ic1DDwQ …

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8 music myths you need to leave behind

Time to say goodbye to a few false assumptions that have been holding you back! The music industry has stayed loyal to some really destructive myths, and it’s always great to see when independent artists find new methods for success once they’ve freed themselves of bad or outdated ideas and habits. Have you been attached …

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How I got on official Spotify playlists as an unknown independent musician…

… using only smart marketing, Show.co, and zero money. I am an independent songwriter from Halifax, NS and the front man of folk-pop band Braden Lam & The Driftwood People. I have been singing since I could talk and playing guitar since I could walk — but in the eyes of the world, I’m still …

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What every musician should know about remarketing

Remarketing 101 for Musicians: How to put the right message in front of the right fans every time. Music marketing isn’t a guessing game. At least not ALL the time. When you know what your fans have done in the past, you’ll have a better idea of what they want to do today and tomorrow. …

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Premiere your next music video as a LIVE event on Facebook

Yes, Facebook now allows all pages to post prerecorded videos as live events. This is pretty huge. Now your fans can play a more direct part in the experience of a video premiere on Facebook, join the conversation around a new song or video, and help you boost that video’s organic reach with you pressing …

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Promote your concert dates via Pandora AMP’s Eventbrite integration

Pandora has made it easier for you to sell concert tickets with an integration between their Artist Marketing Platform and Eventbrite. Pandora AMP is now integrated with Eventbrite, giving you a new way to promote your live events. Pandora says: This makes it easier for you to promote concerts using our Promote Show feature and …

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Dear musician, we need to talk about your welcome email…

Are you getting the most out of your music marketing emails, welcome stream, and other automated sequences? In the above video, Cheryl B. Engelhardt and I talk about how musicians should be using email to take their fans on a journey. Cheryl has been a goldmine when it comes to email marketing tips over the …

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Becoming a full-time musician: How one artist took the leap

Going pro. Quitting the day job. Taking the plunge. Living the dream. A year ago, Laini Marenick (of the band Laini and the Wildfire) quit her day job and became a professional musician. Like the first year of any new business endeavor, there were many ups and downs. Laini was kind enough to answer questions …

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