Marketing tagged posts

Dear musician, we need to talk about your welcome email…

Are you getting the most out of your music marketing emails, welcome stream, and other automated sequences? In the above video, Cheryl B. Engelhardt and I talk about how musicians should be using email to take their fans on a journey. Cheryl has been a goldmine when it comes to email marketing tips over the …

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Becoming a full-time musician: How one artist took the leap

Going pro. Quitting the day job. Taking the plunge. Living the dream. A year ago, Laini Marenick (of the band Laini and the Wildfire) quit her day job and became a professional musician. Like the first year of any new business endeavor, there were many ups and downs. Laini was kind enough to answer questions …

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We’re GOING LIVE on Facebook to critique your music marketing emails (with guest Cheryl B. Engelhardt)

Want feedback on your music marketing emails, welcome stream, or other automated sequences? You’re in luck. On Wednesday, September 19th at 2pm EST (11am PST) Cheryl B. Engelhardt and I will be talking about email marketing for musicians on Facebook Live. Cheryl has been a goldmine when it comes to email marketing tips over the …

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Three ways you should THINK DIFFERENTLY about releasing your music

How independent artists can take advantage of new paradigms in the music biz. Many musicians today are stuck with 20th-century habits, sweating over ten songs for two years, releasing an album, touring it for another year. Repeat. That’s understandable. It’s the way things got done forever, and many major label artists are still releasing and …

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Email Automation: The Basic Stuff Musicians Need To Know

Why you should automate emails so your music fans are taken on a journey. SUBMIT YOUR AUTOMATED EMAILS FOR CRITIQUE! On Wednesday, September 19th at 2pm EST, Cheryl B. Engelhardt and CD Baby’s Chris Robley will be discussing email for musicians live on Facebook, and they want to take a look at YOUR automated emails …

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The three components of Lean Music Methodology, a smarter way to move your music career forward

The following excerpt from my new book Hacking Music: The Music Business Model Canvas delves into the concept of Lean Music Methodology, an accelerated process by which an artist tests how audiences might react to something the artist creates. This methodology helps artists learn and grow much more quickly than they would without it. To …

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The DIY Musician Conference 2018 at a glance: Musicians helping musicians

A quick recap of three amazing days in Nashville with the DIY musician community. The DIY Musician Conference — which happened between August 24-26 in Nashville, Tennessee — is an impossible event to summarize, but I’ll try all the same: Dozens of educational sessions over three days Easy networking with top music brands such as …

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You’re not ready for a music manager. But how about an accountability team?

Why daydreaming about someone ELSE handling your career tomorrow could be holding you back from succeeding today. Okay, I don’t know for a fact that you’re not ready for a manager. I needed a catchy headline. But most musicians aren’t ready; that IS a fact. A manager gets paid 10-20% of what you make in …

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The DIY Musician Conference is coming to Austin in 2019!

The DIY music community’s annual gathering for education and inspiration gets a big Texas update. The only music conference geared specifically towards the needs of independent artists in charge of their own careers is setting up shop in “the live music capital of the world.” Three unforgettable days of educational sessions, networking, showcasing, and one-on-one …

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Facebook 101: how and why to make a band page on Facebook

Creating a page on Facebook for your music in minutes. Setting up a Facebook band or artist page is usually one of the first steps musicians take when establishing their online presence, and there’s good reason for that; Facebook is the largest social network in the world.  It’s an important place to connect with fans …

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