Marketing tagged posts

How to automatically geo-target your Mailchimp emails

You can still send regionally targeted emails, even if you didn’t collect your fans’ city, state, or zip code information. If you’re like me, your email list is a bit of a mess. For some subscribers you’ve got all the info — city, state, country, zip, favorite animal, albums purchased, mother’s maiden name. 😉 For …

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Why new musicians MUST put out a single FIRST

If you’ve never released music before, you have to start with a single song. Artists at the major label level usually put out a single first, unless they’re dropping one of those “secret” overnight albums. The lead single rallies the fans, gets press talking, and builds energy for playlists or radio. Here’s why releasing a …

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5 myths about being a musician with a “day” job

Hello, I’m a professional HR Advisor… … .and a #1 Billboard Recording Artist. So you’re a musician with a full-time job? If ONLY you had all day to focus on your craft… If ONLY you could do music full-time…then… … THEN you would be able to write and release that hit song, or get your …

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Are open mics WORTH it?

“You should probably avoid open mics…” Or so says THIS article by Jeremy Young from Soundfly. Here are the negatives about open mics, according to Jeremy: The “audience” won’t be inclined to value your performance You’ll only be networking with beginners or open-mic lifers Your on-stage practice time would be better spent at a coffee-shop …

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How do you decide WHERE to promote your music?

The five most important factors when considering social and ad platforms for your music promotion. You want more people to hear your music. But how? PR is expensive. Radio promotion is costly too. Playlist promotion? Yeah, add that to your growing list of big-ticket promo campaigns. Now you’re broke with no guarantee of results. On …

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7 ways to sell more “merch” at your gigs

Do you sell stuff at your gigs? Me too. After experiencing a slump in sales over the last few years, I’ve recently changed my “pitch” a bit and added a few more items to the table, and things are looking . . . Up! I thought I’d share what I’ve been doing, and I’d love to …

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Behind an all-star Americana collaboration (Mark Erelli interview)

How a “largely unknown independent folksinger” partnered with Sheryl Crow, Rosanne Cash, Josh Ritter, Anaïs Mitchell, and Lori McKenna on his new single. It’s funny to hear Mark Erelli describe himself as “largely unknown,” since I’ve admired his songwriting and singing for years. But I suppose all things are measured on a scale, and weighed against …

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8 ways to defeat self-doubt as a musician

How to win the battle against ‘Starving Artist Syndrome.’ This guest post was written by Jamie Leger. Sometimes it feels like we’re treading water in this competitive music business. And those daily challenges can drain us, deplete us, leave us feeling hopeless. The pervasiveness of Starving Artist Syndrome is what makes it so destructive. It …

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12 ways to make the most money from your music this holiday season

The 12 ways of Christmas (music promotion). Can you believe it? The holidays are almost upon us, which is good news for your music. 20% of industry-wide music sales take place in the last six weeks of the year, and 30% of all sales on CD Baby happen during that same period. Get prepped now …

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Why a FOLLOW is more powerful than a PRE-SAVE on Spotify

What should your top priority be when promoting new music on Spotify? There are many ways to skin a cat, as they say. (Who are they, and why are they skinning cats? I have no idea.) When it comes to promoting your music on Spotify, you have several cool options within Show.co, the suite of …

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