Marketing tagged posts

Why blogging is still one of the most powerful music promotion tools

A blog allows you to demonstrate expertise, reach new audiences, boost your website’s search rankings, and stretch your writing muscles. As a musician, creating a blog may not be on the top of your priority list. But a blog can actually be an incredibly powerful tool in your promotional mix! Let’s take a look at …

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A whole new way to think about marketing your music

The foundations of smart digital music marketing. GO HERE and click “Get Reminder” to join us for the next DIY Musician Live on Facebook — Wednesday, July 18th at 2pm EST / 11am PST. Online music marketing should be about SO MUCH MORE than blasting updates and asking people to buy your music. You can’t …

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New monetization features for mid-sized YouTube channels

Three new ways to get more from your YouTube channel. The big news at VidCon this year: YouTube announced three new features that will help channels with active subscribers make more money and drive more video engagement. 1. Merch sales Any US-based channel with more than 10k subscribers can start selling merch to their fans …

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How to write a perfect welcome email (and why it matters)

Email marketing for musicians: What makes a good welcome email? A welcome email is the message that you set your email program to send out automatically as soon as a new fan subscribes to your list. It is one of THE most highly opened emails. Average email-list open rates are between 15% and 25%, while …

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Facebook etiquette for live music fans and musicians

The 8 rules for sharing live-music content on Facebook. Performing musicians rely on social media to connect with their audience, and fans love that kind of direct communication with artists—it’s a mutually beneficial relationship. But as with most aspects of human social interaction, things can get…awkward on social media. People can be insensitive and even …

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Turn your older music catalog into “evergreen” content

Your old music is always new to somebody! I’ve probably written the above statement a dozen times on this blog. There are billions of people on the planet, and most of them have never heard your songs. That can either be a big disappointment or a huge opportunity, depending on how you look at it. …

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Last chance to get $99 tickets for the DIY Musician Conference and to record at Spotify’s Secret Genius Studio in Nashville

Last call on $99 tickets for CD Baby’s DIY Musician Conference this summer! Friday, June 8th is the last day tickets to our DIY Musician Conference in Nashville (August 24-26) will be available for $99. Three life-changing days of community, inspiration, and education in the heart of Music City! Why pay $129 later when you …

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“How I increased my Spotify audience by 33% in one week with Show.co”

Building a Spotify following with smart online marketing tools. Living in a remote area makes online marketing even more essential. This article was written by Alaska-based songwriter Emily Anderson. I’m an independent folk/pop artist based in Fairbanks, Alaska. No, I do not live in an igloo and I did not ride a moose to grade …

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Understanding your music on Spotify: The Game Plan (video series)

Put your music and profile to work on Spotify. Spotify wants you to know how to get the most out of your music on their platform. The better you do, the better they do. So they’ve launched a series with video tutorials with usage-cases to show you creative ways of spiffing up your discography, analyzing …

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YouTube Music rolling out today (and other YouTube news)

The launch of YouTube Music, creator credits, YouTube charts, community guidelines, and merging channel subscribers. We’ve got a pretty full month of YouTube news to cover, so let’s start from the top… Have you abused YouTube’s community guidelines? If so, we’ll need you to come to the front of the class and write “I will …

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