Marketing tagged posts

Sequential marketing with social content (or WHY YOUR MUSIC VIDEOS AREN’T WORKING!)

Is the future of music videos vertical and short? Maybe at first. No, I’m not describing a graph. What I mean is: quick videos that are shot with the camera held upright (not in landscape) — that’s the key to introducing your music to new “cold” audiences on social platforms. Sequential marketing is about easy …

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Making a music career from Pandora plays

Music with a clear purpose + talent + Pandora = Paul Cardall’s independent success. I just got back from the Music Biz Conference in Nashville where I recorded an episode of the DIY Musician Podcast in front of a live audience, co-hosted a session about Star Wars — I promise it was relevant to the …

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How to use your merch to engage your fans

Five things you can do with merch to deepen your relationship with your audience. This article was written by Vanessa A. Ferrer, founder and CEO of Merch Cat. “Fan engagement” and “direct-to-fan” are hot topics these days because it’s finally come to light that fans are the real gatekeepers in the music business. And by …

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Ready to launch your next music project? Do these 4 things FIRST

The right way to plan for your next album, single, or video release. Chances are you have a big music project you’re working on now, right? Maybe it’s as small as a new song, or as grand as a full-production music video with a team of 100 people backing you up. No matter how big …

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10 things you should do as soon as you sign up new music for distribution

Getting the most from your music distribution. There’s more to getting your music out there than simply pressing the “finalize” button in your CD Baby dashboard. And there’s a big difference between releasing a new song or album and having that music actually make an impact. Here are ten things you should do as soon …

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How to make money from your music on Facebook

Facebook music monetization for indie artists: What you need to know! CD Baby has partnered with Facebook to monetize your music across the still-dominant social media platform, plus Instagram and Oculus. If you’re an independent artist, label, or songwriter, CD Baby has got you covered: you’ll earn money from all three of those platforms. What do I …

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How being in a band changes your life

The weird and wonderful realities of a life in music. This article is not about how being a member of a band somehow elevates you to a god-like status, nor is it about how you’ll never have to work a normal 9-5 job again, or the copious amounts of sex and drugs you expect you’ll …

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What is the most important Spotify playlist?

For most indies, algorithmic playlists will outperform curated playlists on Spotify. The question above (about which Spotify playlist is MOST important) is a bit of a trick. The answer is: the personalized playlists that Spotify customizes and updates weekly for every individual user. These are “algorithmic playlists” such as: Release Radar Discover Weekly Artists are …

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A quick look back at the DIY Musician Conference EU

CD Baby and Berklee Valencia hosted the first ever DIY Musician Conference in Europe… … and it was a blast. The quality of the seminars, the enthusiasm and talent of the attendees, and the beauty of the setting all exceeded my expectations. A post shared by CD Baby (@cdbabymusic) on Apr 13, 2018 at 4:30am …

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Is it worth advertising on Spotify?

How to promote your music with Spotify ads. This article originally appeared on Passive Promotion. Editor’s note: Currently, Spotify’s Ad Studio is only available in the US, UK, and Canada. I’ve been looking for ways to boost my Spotify streams. What could be better than advertising directly on Spotify with an audio ad? That way …

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