Production tagged posts

Promoting your music online during COVID-19

How to use Show.co’s free tools to get more impact from your music marketing efforts. The means for selling, sharing, and promoting music have moved entirely online due to the COVID-19 pandemic. Out of necessity, and almost overnight, musicians have adopted live-streaming, digital advertising, and other forms of online community engagement and marketing. Since 100% …

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Resources for musicians during the COVID-19 pandemic

What can you do as a gigging musician in the face of Coronavirus? If you’re a gigging musician, you’re probably hurting right now. Your livelihood depends on travel and public events, neither of which are advisable during the COVID-19 pandemic. Health experts and governments are encouraging “Social Distancing” (avoiding non-essential contact with larger groups) to …

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The Grammy process for independent musicians

How to get nominated for a Grammy as an independent musician. For most viewers and musicians, the Grammy awards are what we see on TV: big-time artists and much-hyped newcomers accepting trophies in a night dominated by the major players in the music industry. But here’s the big, not-so-well-kept secret: there are tons more awards …

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How to make quality video content quickly AND cheaply

Video content rules the world. How can you keep up? Musicians are getting famous from short viral videos on TikTok. Artists are finding creative ways to promote their songs through Instagram Stories. Social video ads outperform other kinds of advertising almost every time. Live streaming on Facebook and Twitch has become a regular means for …

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The new way to think about music videos

How to quickly make good (and short) video content.  In 2020, artists need to be posting a steady flow of videos. Video content rules the music world. Here’s why: Musicians are getting famous from short viral videos on TikTok. Fans expect you to promote your songs on Instagram Stories in creative ways. Social video ads …

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TikTok promotion for musicians

How to promote your music on TikTok, the popular short-form video platform. Many artists today are wondering how to promote their music and grow their audience on TikTok. Of course they are: TikTok is one of the fastest growing social apps and MUSIC is what drives the platform.  Over half a billion active users around the …

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What are the mental benefits of playing an instrument?

Bob Seger’s “Old Time Rock & Roll” is an undeniable classic. It’s a high-energy, feel-good song that’s hard not to like. You can’t help but hear Seger’s raspy voice when you read those enduring lyrics, “Still like that old time rock n’ roll / That kind of music just soothes the soul.” And music truly …

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How to apply to music festivals in the U.K.

This post was originally published at the Unsigned Guide. How do I get on the bill at a U.K. music festival?   If you fancy playing on a festival line-up or several next summer, then you’re in luck! There are hundreds of UK festivals with slots up for grabs for unsigned and emerging bands and …

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Releasing a single song: The 10 best strategies for 2020

How to plan your next single release: promotion and distribution tips for a standalone track. It all starts with a song. You write a song, or you find a song; the song moves you and you want it to move the world. So you record and distribute that song as a single to platforms like …

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How to make cover art for your album or single — for free

A free way to create eye-catching cover art for all your releases. One of the most common places artists get stuck when signing up music for distribution is the cover art. I get it. Most of us are musicians first and designers second, third, tenth, or dead last. Hiring a good designer can be expensive, …

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